Steve Maich in Macleans dismisses blogs as a fad.
Snip:
This little comedy routine played itself out 143 times in a survey of just over 1,300 people. But that didn't stop the believers from trumpeting that blog readership soared 58 per cent in 2004. What they often fail to point out is that the overwhelming majority of blogs get almost no traffic. According to data from SiteMeter and other tracking services, more than 99 per cent get fewer than 10 hits a day. Even the ones that do attract readers don't hold their attention very well. The same reports suggest that the average blog reader stays on a site for just 90 seconds.....
Comparing the total blog audience to the circulation of major newspapers or viewers of network newscasts is a total sham...
Will blogs fundamentally change the media business, or any business for that matter? Well, did do-it-yourself wine kits change the wine industry? Think about all the homemade plonk you've had to drink over the years. Sure, everybody thinks the merlot they stirred up in a plastic bucket in their basement tastes fantastic. But try selling it.
Who is Mr Maich and who made him the "Jello Sheriff" at Macleans on the new media? I ask who he is because his article shows that he knows nothing about what is going on in the 'sphere. Mr Maich have a look at the 'Dell Hell' saga at Jeff Jarvis' site Buzz Machine. It would appear that he has read few blogs and has missed what is going on in terms of influence and how it works now. Do you know why a mass circulation is different in kind from a network? Do you know anything about networks? I have never met Mr Maich - who is likely a good person doing his best - so I have no personal ax to grind. I just don't understand how a national magazine can print a full page of such under researched bull. The issue is editorial.
My bet - in 5 years people will be reading my blog and Macleans will be a memory. By the way here is his snip back at his critics
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