Will Pate blogged his disappointment that Fahrenheit 9/11 was not coming to PEI. Within a day a senior executive from Empire and Alliance Atlantis had responded to him and days later - it is here.
Now that is power! Peter Rukavina blogs about the hospital and we get the same kind of attention. I am certain now that blogging will control the brand. So what is a company to do?
Provide good service because if they don't - the news will be out in a high ranking blog. Is marketing dead?
