CBS is making the step away from structure and schedule to an online buffet
"It is clear to us that the public has moved to the Internet as the place they go when they want to get information," Mr. Kramer (CBS)said, "because they can get the news whenever they want it and how they want it." (NYT)
Snip from CBC
CBS News has unveiled broad plans to revamp its website to attract younger viewers, offering people the ability to create their own newscasts in a "video jukebox."
The network announced Tuesday that its site will give the public free access to more than 25,000 video clips as well as expanding staff to make the online component a 24-hour entity. A feature called The Eyebox will allow viewers to assemble their own newscast from exclusive Web video, material already broadcast and archival material.
CBS will allow web users to create their own newscast.
"We are redefining the mission of CBS News," said Andrew Heyward, the president of CBS News.
"It's increasingly clear that the future of CBS News is not just as a practitioner of broadcast journalism but of broadband journalism."
Heyward said CBS aims to become a 24-hour network available across all platforms.
CBSNews.com will also feature a Web log called Public Eye, where executives and journalists will respond to questions and complaints from the public.
Journalists will be encouraged to supply video reports to the site frequently, so viewers can see it online instead of waiting for the next TV broadcast.
CBS will also have a Blog - "The Public Eye? to mediate between CBS and its customers - Quote from the Press release - "Ververs" (Vaughn Ververs) will serve as the conduit between the public and CBC News..." Mr. Heyward said the purpose of the new blog was not to criticize CBS but to make the news gathering process more open. Mr. Ververs will have the right to interview CBS correspondents and executives, and even bring cameras into the network's daily news meetings.
Mr. Ververs said he was not concerned about this restriction. "This is not an attempt to bring verdicts down from the mountain," he said in a telephone interview yesterday. "This is an attempt to show how things are done at CBS News and bring transparency to the process."
CBS recognizes that having a real person between the organization and the public will have the potential of developing a much better relationship without the costs, the drag and the inefficiencies of a more formal research and ombudsman approach. Expect more to follow this lead.