Here is a linked summary of 6 posts I have made today that I hope can help you see the new rules for a Web 2.0 world.
1. Space vs Matrix - the new context as seen by Jeff Jarvis and Doc Searls and comments by me on NPR
2. The 1% rule - Why Open Source has to smash the traditional use of resources and why the culture of control is the barrier
3. eBay and the Trusted Space - the key rules
4. Google and Trusted Space - deepening the ideas
5. Starbucks - How the experience trumps product inside the Trusted Space
6. Southwest - How the trusted space inside the organization opens up the energy and creativity of the staff and sets the cultural competitive barrier
Until very recently, I thought that the rules of the adoption curve or the Tipping Point would apply and that eventually everyone would "get it." I no longer believe this to be true. I see no signs of any airline other than AMR going the Southwest Culture route. I see no signs of the US or Israeli military matching their asynchronous opponents. I see no signs of the Commercial media other than Murdoch making a shift to true particpation.
In fact I see all the signs of the establishment of Inquisitions and the choice to fail rather than to change. I think that the context that fits best for me is that of the religious wars of the 17th century. Is not Fundementalism a response to the modern commercial world? What compromise do we see there?
So this is why I see the choice so starkly. If you stay with the old, you will inevitably be destroyed by those that use these new rules. These new rules have emerged and are now clear. So you get it or you don't. For those that get it, you can now compete on the basis of culure and not money. You have the clear advantage