Most fitness clubs make looking and being cool the centre piece of how they advertise for clients. It is also the culture once you enter the doors.
This is typical - and as a man my reaction is this:
Boy is she hot BUT what will she think of a middle aged old fart like me? Maybe great to look at but inaccessible and scary.
How about this?
Even scarier - everyone - male and female are incredibly athletic, fit and hot. They will simply laugh at me. If this is the standard - I will never make it. They never were like me and I will never be like them.
Of course there are a lot of young hot folks who would love to be as cool and as smart as these. But they are a very small part of the population.
Now look at Steve Coleman who is one of the heroes at UFIT.
He is definitely fit but look at where he came from. How do I react to Steve?
Maybe I could do it. He looked a lot like me. I am sure he wont judge me. Maybe he can help me?
I am not alone - many men who would rather die that be shown up by the cool crowd have come and stayed at UFIT because of Steve.
See where I am going?
This is the secret of UFIT. It's all about acceptance.
Real people! How do I feel about this?
I could fit in.