Here is how Zappos (Great article by Bill Taylor in HBP) use Twitter. This is the beginning of the Zappos Twitter Directory. Note that the CEO is the power user.
Imagine what this does to:
- Flatten out the barriers between levels
- Build trust
- Speed up tempo
- Assist learning - you are a tele-sales person and have a question/Problem - you will get immediate expert help is you ask for it
- Make the workplace more human - bet it's not all about work either
Follow up - Bryant Park Project talks about this today and @bpp and friends tweet back and forth