As my regular readers know, (Context in the link) I am working with KETC, Channel 9 in St Louis on a project funded by CPB, to see how a Public TV station could use its position as a Trusted Space, rather than simply as a broadcaster, to make a difference in the "economic forest fire" that is the mortgage/housing /credit crisis that is sweeping through America.
It is the hope of CPB that Public Media can do more to serve its country than offer great content alone. It is our collective hope that by learning how to do what we are doing now well, that Public TV and Radio can serve the public by acting as a convener of Trust for the community - so that we can draw on the great and latent power that resides in all local communities to take action themselves to solve the great problems that confront us.
Our hope is that our one station in one city can offer enough experience that in the fall many more can join in the work and that soon we may have a national effort underway.
Here is an update as to how we are starting this work.
First of all - we had to settle on what could be our objective? What could we do that was both possible and legitimate to help? What was the "problem that could be solved and what did we really bring to the table?
What we hear is going on that can be remedied is this. Many people can be helped to stay in their homes. BUT to be helped, they have to act very quickly. Days make a difference. The barriers to these people getting the help that will save their home are these:
- They don't know where the safe help is. They are surrounded by sharks waiting to feed off them
- They are often frozen by shame and fear.
We can connect them to help that they can trust. We can use our power as story tellers to help break through the shame barrier - we can show that they are not alone and that there is hope. We have decided that we can and that we have to be the "Connector" - connect people that can be helped to the help that can be trusted. We have to connect the help to the help, so that it can be more powerful.
So for those who can be helped, maybe 30% of the total, the issue is Trust. They have to know who they can trust in a situation where they have had all their trust in financial advice destroyed.
So one of our aims is to "reveal" the Nodes of Trust in St Louis. To reveal the hidden network of help. To reveal this network not only to those who need it but to those that who are part of this network of help and trust. We are going to use who we are - the most trusted organization in the City - to use our power of media to reveal a hidden part of our city - the network of Nodes of Trust that exist in St Louis. Over the last 2 weeks we have been convening meetings in our studios of the leaders of these organizations. Many of these people had never met before.
We are going to do our best to connect these people enough to each other that the latent power of this network of Trust becomes manifest and real.
Just as KPBS used Google Maps to show the extent and the nature of both the fire and the help - so we plan to do the same. With by the way the active help of KPBS and Google Maps. This is our first shot.
Our hope is that the community will help us produce the definitive map of "help" and "Trust" in St Louis. Our hunch is that each community has a map of trust - the Bosnians, the African Americans, the Hispanics etc. Our hunch is that these Nodes of Trust are even more local and less obvious than the ones we start with - they surely include churches, beauty salons, cafes etc. These Nodes of Trust are real. They exist. They are just for now outside of our vision. If we can reveal them and connect them - then what? What can St Louis really do when the full power of this resource is realized?
Surely every city has this latent network of Trust and local power that can be activated and enhanced by a crisis and by a convener who has no ax to grind?
So much of this work is different from Broadcasting - we are drawing on the years of experience in the station of outreach and on our position in the city as being part of the community to work face to face with those who can help to enhance their efforts. Our key local partner in this is the United Way who run a funnel into the network of help via their 21 number.
But even with help available, what about the issues of fear and shame that block people from seeking help?
Here we use our power as story tellers. Fear and shame can be overcome, if we can see that we are not alone and that forces beyond us have been and are in play. Here video and TV have an unparalleled power to tell story and to connect. Here is a link to our YouTube Channel where we will have many many many stories. We will be broadcasting interstitials (one minute items), 6 minute items and long format shows. All that we broadcast will be put up on our blog, on YouTube and Facebook
Is the problem just about people losing their homes? No!
We are starting to see that the real problem is the ripple effect of people losing their homes on the entire fabric of America. As vacant houses destroy the value of the rest of the street, as ruined streets destroy a community, as ruined communities destroy a city, as ruined cities destroy the state - we see that this is like the flood in New Orleans. Cities and then states become socially and then economically gutted.
The tragedy is greater than the loss of a home and the dream for a family. This is a cancer that threatens the nation. As such, being self righteous and blaming others and thinking that the pain can be limited to to the guilty, is to be short sighted.
We have to be the story teller. about "The ripple Effect. Many think that they are OK. Many think that we should do nothing to help the stupid and the ill informed.
But we are learning that such an attitude is like blaming people who have typhoid. There is a "dis-ease" spreading. The impact of this crisis on the few will affect the many. We cannot stand by and think that we will be OK. This is like America in WWII. For what happens in the "other neighborhood is going to affect us and the whole world. So as Ed Murrow, the spiritual father of Public Service as a broadcaster, told the larger story of the war from the Blitz in London, so we at KETC have to tell the story of the larger Ripple Effect of the housing crisis on our city and state.
Again - here we use our TV channel and all the power of social media. Here we also convene meetings with people who don't normally meet and we are asking them to work together to understand the full risk and power of the ripple effect.
Here we give our voice on TV and on the Beacon to others such as Senator MacAskill to speak to the challenge that confronts us all.
“People are making assumptions that just certain kinds of people are in this position,” McCaskill said. “I think that people’s stereotypes kick in. I don’t think they realize that these distressed homes and families are all over the St. Louis area. From Chesterfield to South County to Warren County and St. Charles, there are homes facing foreclosure.”
McCaskill said the impact of the foreclosure crisis — which analysts predict could reach 3 million nationally — goes well beyond individual homeowners and is undermining the strength of the U.S. economy.
“There is this ripple effect that foreclosures have on the economy that we are focused on. This isn’t about a bailout for any individual. This is about what’s best for our economy so we don’t fall off the table into a full-blown depression,” she said.
“It’s hard for people because they’re used to operating within their lane. Can I pay my bills? And if I can pay my bills, why are we helping anybody who can’t pay their bills? This is not about staying in your lane. This is about our overall economic strength right now as a nation and the things we can do that help the credit markets stabilize, that help the dollar strengthen, that cut out some of the speculation in oil. All of those things need to happen, and this housing bill is just one part of that.”
“What you don’t see in this room are the thousands and thousands and thousands of people who are just like you,” she said to the homeowners in the assemblage. “We estimate up to 20,000 homes in Missouri will face foreclosure before the end of next year. So, imagine if we had 20,000 people in this room what it would look like. You are not in this alone. There are thousands and thousands and thousands of others out there that have the same kind of challenges.”
This is a very long post. I don't know how to compress our story while it is still being written.
I will post shortly about how we are "Managing" this process - by using social media and total project transparency - but I have a request first.
We need help. In particular we need help from bloggers in St Louis. I know you are out there. You are surely also part of the Nodes of Trust in St Louis. You too are the unseen network of trust in the city. Please some of you contact me so that you too can become visible and that you too can help your city and your state in this time of great need.
So this then is the context for our work.
We are going full tilt to the end of August to learn how to connect people to help. To learn how to help the help become connected so that they can offer more and better help. To learn how to tell the bigger story of the Ripple effect so that those with the power to help at this level can also locate their power and apply it. To be the beta test site for public media so that we can extend this work nationally.
At the end of his speech to congress after Pearl Harbor, Franklin Roosevelt said this:
With confidence in our armed forces—with the unbounding determination of our people—we will gain the inevitable triumph—so help us God.
Maybe we can modify this call to hope and to the determination of the people and say:
With confidence in our communities—with the unbounding determination of our people—we will gain the inevitable triumph—so help us God.
