I think that one of the problems that we are all having as the epic scale of the financial crisis starts to come into general view - is that most journalists have reported a business as usual context. They have lulled us into sleep so this is both a surprise and a mystery.
"The market is down but markets always go down and it will be up soon". "It's just a correction and soon the good times will be back". - That kind of reporting is the norm.
This kind of journalism is not helpful. It's just noise. It does not help me understand. So in the end I cannot make sound decisions.
Earlier this year, a new journalistic voice was heard for the first time. For the first time there was an attempt to get to the bottom of a real mystery.
"The Giant Pool of Money" is I think the "Silent Spring" of our time. It goes way beneath the headlines and the simple re-quoting of other sources and digs deep into the story.
Here NPR and This American Life paired Adam Davidson and Alex Bumberg and set them off on a real voyage of discovery. The Giant Pool of Money is like a great detective story but a real one.
Adam told me last week that he and Alex did not know what they would find. They did not fit the facts to the headline - they found out from the stories what the story was. They even used Craigslist to ask for help - they asked people for their stories. People came back with the goods.
If you want to know how we got ourselves into this mess - there is no better source. It's also very entertaining and self-deprecating. No preaching. No judging from on high. Very human. Funny even.
The Giant Pool of Money has reset the bar. In a time when journalism is under fire. This team has I think gone to the next level in what I think great journalism could and should be.
For is not the entire fabric of our society under threat. To heal, we have to get beyond headlines and simple blame. We have to discover the context.
Well my friends - we are in luck!
NPR are quietly launching a new economics site called Planet Money. Guess who is behind this?
The Giant Pool of Money Team.
The objective is to widen the context set by the Giant Pool of Money.
To go beneath the headlines and to find the meaning of why we are in the pickle we are. To find out what is REALLY going on. To give you the context in which you can make decisions in a time of great complexity.
The intent is to find not only an audience but to find a community who can add to the story. To help in that, my best friend whom I have never met - Laura Conaway from BPP has joined the team.
If I was a horse breeder I could describe this as as show out of This American Life and Morning Edition by The Giant Pool of Money and The Bryant Park Project.
Watch this space - I have a good feeling that this yearling could become the Seabiscuit of our time.