The reasons for the death of Newspapers and Network TV are many. But
one thing is for sure - that more and more people don't read papers or
watch Network news. The excuse given by those who work in both is
mainly that they have put all the good stuff on the web for free. They
go on to lament the fact that the public are losing their connection to
Quality news.
I think that this is self serving rubbish that is simply not born
out by the facts. Are the newspapers and is Network TV really the
quality source of journalism that they all claim?

When I saw this chart the other day - my little grey cells began to
fire big time. What might it mean that NPR's audience may have
increased by nearly 100% over the last 10 years and newspapers
decreased by 11.4% and network news by 28%? These are staggering
differences and surely demand an explanation?
Here is my hypothesis. It is my observation that most papers and
most of the Network News organizations have given up offering context
and have made News into a disconnected stream of soundbites and
headlines. NPR's rise has been driven by a focus on providing people
with the context and the deep understanding of what is going on.
- For all the claims for investigative journalism and getting to the
truth and the bottom of things, Network TV and most papers follow the
adage "If it bleeds - it leads" Loud disconnected headlines. Almost no
seeking for a context. Almost never asking why or what is really going
on. In fact they have made the news more and more confusing by not
offering up the bigger picture.
- Generally the papers and the TV networks got the two biggest
stories of our time wrong! They generally bought the whole deal about
going to war. They generally missed warning signs of the financial
disaster that has unfolded. Most still have nothing helpful to say
about both today. Most still offer only today's headlines. Most still
confuse the people even more.
- NPR and other Public radio Producers (WBEZ, WBUR etc) and PBS
(Newshour, Frontline. Bill Moyers, Charlie Rose etc.) on the other hand
have made a conscious effort to help us understand what is going on.
Planet Money has become THE Show on the financial crisis with over a
million downloads of its podcasts a week. Margaret Warner is becoming
an expert in her own right on the complexities of Afghanistan. It was a
special moment to see the regard that Ambassador Holbrooke and General
Petraeus gave her last week. She knows as much as any westerner can
about what is going on there.
I think that it is this POV - to find the context - that has pulled
NPR and Pub Radio away from the herd. I think that there is a hunger in
America to understand and that Public Radio and TV are on track to meet
that hunger.
Yes the web is important - NPR's podcasts reach a new unserved
audience that is 15 years younger than the radio. Yes most of PBS news
is now online and free. But many papers and the networks have most of
their news content online too.
In complex times CONTEXT is surely what has made the difference?
Now I see even more exciting moves as CPB realizes that if the
resources of Public Radio and TV News and Opinion are aggregated and
made even easier to obtain that the lead in audience will widen
further. This is now being worked on.
In 2010 Pub Media will go beyond offering context as content but
will find the best ways of aggregating this and making it very easy to
access and to participate with.
As they get closer to being able to do this I think that the economics will come.
In the next post in this short series, I will talk about the last
leg of this stool - the participation aspect of the work. I will look
at how the voice of the citizen can be brought in and how Pub Media is
planning to transcend news itself and help citizens return to the great
tradition of America - of citizens solving their own problems locally.
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