The Canadian Conventional Wisdom is that we will have a successful Agricultural system when we finally export more.
40-50 years of effort have so far only made Canadian Farmers more poor.
Here is an excellent short movie made by Hellmans that shows that not only have we failed to export but we are now mainly importing food. Not just exotic food but all the basics such as Apples, Pears, Tomatoes etc.
So why has Hellmans got onside with Local Food? They after all are a Global Food Company. It may just be Greenwash like BP or Shell. But I am so sure. The writing is on the wall. The consumer is waking up and so is the farmer.
Maybe Hellmans are being shrewd - Like Toyota - seeing the coming thing and positioning the firm to be a real leader?
What do you think?
