An excellent part of last week's discussions at NPR was what can local stations do. Here are Jeff and Zadi talking more about this.
I brought up the example of the BBC in Manchester, Robin Hamman (An American at the BBC), where the BEEB has emlisted the help of a number of local bloggers - who RSS feed into an editor who writes a very local column.
The bloggers do not have to make BBC posts, they are feeds. The BBC safeguard their brand, the local coverage is very extensive, the bloggers get exposure and lots of help from the BBC.