"All leadership comes down to this: changing people's behavior. Why is
that so damn hard? Science offers some surprising new answers -- and
ways to do better." Alan Deutschman
I am convinced that the central belief of our age, that we are parts
of a machine that
works only in an economic sphere, is the single most dangerous threat
to the future of our species and our planet. This threat is made more
dangerous by the fact that there is no work more difficult than trying
change deeply held beliefs.
I, and many consulting friends, have spent many years in a vain
effort to help organizations change their beliefs. In addition, all the
doctors I speak to tell me of their frustration with most of their
patients who will not change their lifestyle or even take the pills to
save their lives. Most thoughtful consultants and Doctors that I know
have given up or are thinking of giving up. All of us have become very
cynical.
What are we all missing? Why aren't our important lessons being
absorbed by our clients/patients? Why can't they hear us? Why are they
so stupid? Can they not see that if they do not do as we tell them that
they will die?
Now I know that I am the stupid one. Now I know that it is I that am the incompetent one. What was it that I missed?
Look carefully at the man burning at the stake. It is March 21st
1556 and he is in the market square in Oxford. Mary is now Queen and
the Catholic Church is on a rampage of revenge. It is the time when two
competing beliefs about how to relate to God are tearing Europe apart just as
the Sunni and the Shina are ripping apart the Middle East today.
See how he has put his hand into the fire.
This is Thomas Cranmer, who had been the Archbishop of Canterbury.
He is dying for his beliefs. He had been offered life if he had
recanted his heresy of supporting the Protestant beliefs. He had
accepted. But ...his conscience burned at his soul and he went back to
Queen Mary and told her that he had to recant his recantation. So she
had him burned in the flesh. As the flames rose about him, he put his
right hand, the hand that had signed his recantation, into the flames
until it was a crisp. He is doing more than dying for his beliefs, he
torturing himself for his beliefs.
We die not for money. We die not for love. We die for our beliefs.
When we are confronted with the choice "Change your foundation
belief or die". We routinely choose death. We would rather our body or
our organization die a physical death than for us to kill our inner
belief. Our inner spiritual reality is more important to us than our
physical life. It matters not that our reality may be expressed in
gross dysfunction. It is who we are inside.
Most of us are Cranmers. Most of would rather torture ourselves
with disease and dysfunction and stress than recant. Why do addicts
choose death? Why can we not talk our daughters out of anorexia? Why
can we not talk our fathers out of drinking or gambling? All around us
we put our hands into the flames and keep our faith.
So for you or me to offer this choice to a client, or to a patient,
and hope for them to change is a mistake. In so doing we may drive them
into martyrdom.
How do I now know this? Well I had my suspicions about what I had been doing wrong but then I read an article in 2005
that started to wake me up. Now the article's author has expanded his
important findings about the science of Change and Beliefs into a book.
I am convinced that Alan Deutschman's new book Change or Die is
a critically important book for our time. Why do I make this big
statement? I make it because, as I see the world, all the really
pressing and important problems that beset the human race today are
rooted in Beliefs. In one belief actually: that we are helpless objects
in a machine universe.
Health - Today most of the illness that beset us such as
heart disease, diabetes, depression and some kinds of cancer is rooted
in how we see ourselves and our reality. It is how we live that makes
us ill. How we live is rooted in our beliefs about ourselves and our
world. When told to change how we live, 90% of us ignore the lifestyle
advice from our doctors. Many even give up taking treatment. Our health
care systems and the social and economic base of our society are being
overwhelmed by people who would rather die than change. They feel
helpless and we continue to spiral down.
Crime - The US spends more on prisons that on hospitals. Why?
Maybe because we have given up on these "Psychos" who commit crime. No
one thinks of rehabilitation anymore. "Let's throw away the key" is
more the line. The belief is that there are a large group of really
bad incorrigible people who can only be punished. We would rather that
all criminals die than change. They too feel that they have no hope and
guess what their response is?
Big Business and Big Government - Never have people in big
business and big government (both bureaucracies) been so busy. But
never have their organizations been so incapable of adapting to the
change that confronts us all. Never have they been so incompetent. Big
media fights a losing battle, big government cannot help citizens in
New Orleans, Big Education fails more and more of our kids and blames
them. They are gripped in a belief that they are machines and that if
only they could be more efficient that somehow they might turn the
corner. They can see that new organizations have arisen that will
challenge and then destroy them. Other airlines don't want to be like
Southwest. They would rather die than change. How do all those inside
them feel and what do they do?
War and Conflict - Never before has big Military been so
ineffective. Big Military has lost every conflict to social military
since 1945 and is about to lose again. More troops, more money will not
be the answer. A belief in war being only about the delivery of
physical force is the belief that is in the way. We would rather our
sons and our daughters die in vain for this belief than change. What
will be the outcome of this failed belief on our world? What will our
sacrifice of our own children do to us?
Humans and the Planet - It is clear to a many people now that
something is going very wrong with how we live and how our lifestyle
affects the planet. But a belief is in the way that blocks us from
making our future as a species a priority. We would rather live the
life we live today than grant our children a chance of a life of their
own. What does this choice do to us and to them?
Here is Alan whom I spoke with last week at 5am his time! He sounds
as he looks - open, engaging and full of the passion that we find in
men or women who have made an important discovery.
I am not going to give you a synopsis of the book. You can find it here. Instead I want to offer you what I feel are its great lessons.
The key to change is not another idea. It is not advice - however
well meaning or correct. It is not a lecture however true. The key to
change is to be found in the human heart.
Alan has reviewed the vast body of literature on what works in
therapy to help people confront and then move through their belief
barriers to a better life. There seems to be many different approaches
that work. One on one. Groups etc. But the one thing that the
successful paths had in common was a person who truly, sincerely
believed in the capability of the other to make the change. This open
hearted person often knew this before the subject did. The magic that
crossed over was that truth of the feeling that this person loves me
for whom I am now in all my misery. He loves me for me now not for what
I should be. He sees in me the person that I can and could be. He gives me the gift of hope.
So human growth, begins not with the word but with the heart. If I
feel that you truly love me - Thank you John - then I can hear you.
When I hear you, you can help me re frame what I think is my reality
and start to see my self in a different world.
But of course just getting a glimpse of the new world that awaits
me, will not stop me reverting back to my habits. It takes a lot of
active work, lots of repetition to learn a new way of living. I have to
experience many many times what another way of being feels like for it
to stick as a new habit. Only when I have repeatedly re-experienced my
new choices can I finally make them my own. Only then can I accept the
death of my old self and now change.
For it is now clear to me. That to change we have to die.
The choice is what kind of death? Is it the death of the old inner
me or the death of me? As Alan shows us - for the old inner me to die,
I need your accepting love as the opening. Then I can open my ears, my
eyes and my body to new ways. Then you can help me re frame my
perspective. Then you can work with me for a long time - years even -
so that I can experience the new enough for it to become the new inner
me.
Change or Die is not a "How To" book. But it is a revelatory book.
I compare it to Darwin's Origin of Species. Many will reject it
because it violates their reality. If you are machine person, first of
all you will question that you need to change at all. Secondly, when
you hear my choice of language - the "heart" - "you must be joking
Rob?". Just as Darwin still has those who can never accept that man is
merely a point along an evolutionary path, so there will be those who
will attach themselves to being part of the machine world.
But for all of us that may have a hint that maybe we are not a
machine. For all of those that sincerely want to help. For all of us
that know we might need help. Then, like the Origin of Species, this
book reveals the science behind our hope, behind our intuition and
behind our experience. It gives us an approach that is known to work.
So then the choice is really ours. If we seek to address the great
problems of our time, then we have been given a route to take.
Lecture and fail. Love and have a chance. Or as Alan says it
Reframe
Repeat
Relate - and the greatest of these is Relate
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