I watched the Mission last night - the new recruit into the Jesuits is asked to join an organization that offered no external reward but to serve God. As the applicant is welcomed in - his superior says "Welcome Home". His work to offer his life for those he serves. His work to endure all for those he serves. His reward to be with special people and to have meaning.
Here is a YouTube of the new CF recruiting ads - They do the same - they ask the recruit if they really want to SERVE and then finally they ask if they want to become true comrades - in effect Welcome Home. The picture that they present is of very hard work and real danger. But they also show you what it may be like to be with people that you really trust and admire. The reward is to serve and to serve with wonderful people doing a very difficult job.
Am I also in finding this remarkable. For years the CF and many armies sold themselves as a gateway to another career or to see the world or to have adventure. Now the CF tell the truth - what you do is dangerous but you do SERVE and you serve with special people.