The BBC is the part of the old media that has really got it. I attach a full article from the Economist below (subscription normally required)
Look at the quality of their Gardening Microsite where you can visit every garden at the Chelsea Flower Show.
My bet - the unreformed press will be dead in less than 55 years. Time to wake up. Time also for the CBC to make a drive into the new web - Let's Podcast and stream locally guys!
The BBC now has 525 sites. It spends £15m ($27m) a year on its news website and another £51m on others ranging from society and culture to science, nature and entertainment. But behind the websites are the vast newsgathering and programme-making resources, including over 5,000 journalists, funded by its annual £2.8 billion public subsidy.
For this year's Chelsea Flower Show, for instance, the BBC's gardening micro-site made it possible to zoom around each competing garden, watch an interview with the designer and click on “leaf hotspots” about individual plants. For this year's election, the news website offered a wealth of easy-to-use statistical detail on constituencies, voting patterns and polls. This week the BBC announced free downloads of several Beethoven symphonies performed by one of its five in-house orchestras. That particularly annoys newspapers, whose online sites sometimes offer free music downloads—but they have to pay the music industry for them.
It is the success of the BBC's news website that most troubles newspapers. Its audience has increased from 1.6m unique weekly users in 2000 to 7.8m in 2005; and its content has a breadth and depth that newspapers struggle to match.
Newspapers need to build up their online businesses because their offline businesses are flagging. Total newspaper readership has fallen by about 30% since 1990 and readers are getting older as young people increasingly get their news from other sources—principally the internet. In 1990, 38% of newspaper readers were under 35. By 2002, the figure had dropped to 31%.
Just this week, Dominic Lawson, the editor of the Sunday Telegraph, was sacked for failing to stem its decline. Some papers are having some success in building audiences online—the Guardian, which has by far the most successful newspaper site, gets nearly half as many weekly users as the BBC—but the problem is turning them into money.