More on small business and how the blog will connect it to the consumer. The New York Times today heralded the use of blogs to link designers directly to consumers.
The revolution in small business using blogging is accelerating.
"Now that blogs, or Web journals, influence just about everything from politics to technology news, they are starting to transform the once clubby design community. On design blogs, readers who are normally not privy to chatter among interior decorators and tastemakers can participate in debates on burning topics (sample: Is the designer Karim Rashid overrated?); get advance word on design trends, like erotic stained glass; and find answers to practical issues, such as how to quiet an obnoxiously loud apartment buzzer. These tips and tidbits are sometimes dispensed by bloggers who support themselves with day jobs within the design industry.
Sara Antunovich, 24, said she turned to blogs for furnishing ideas when she moved from Chicago to Brooklyn last summer. "I trust bloggers," she said. "They're just normal people walking around saying, 'This is cool.' "
As design blogs proliferate and develop loyal followers the sites are forcing the established shelter and design publications to take notice. "As an editor, I can't see everything all the time," said Amara Holstein, an associate editor at Dwell, the design magazine. "Blogs provide me with what's new."
For designers trying to gain a foothold in a competitive market, blogs are a direct and usually free route to potential customers, and one that bypasses the usual middleman: retailers.
Last year, Greg Blonder, 49, a furniture designer in Summit, N.J., was looking for ways to sell a table he created that can be configured into various modern shapes. So he sent an e-mail to Harry Wakefield, who runs a design blog called MoCo Loco (www.mocoloco.com) from his home in Montreal. After Mr. Wakefield posted a note about Mr. Blonder's Talus Table, which retails for $1,800, traffic to his Web site spiked from 50 visitors a day to more than 4,000. One inquiry converted to a sale. "For a higher-end designer like me, it's a big deal," Mr. Blonder said.
Like many sites in the expanding blogosphere those focusing on design can become a habit, drawing visitors back to read posts that are added throughout the day."
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