Bloat is what has added cost to may things in the world today.
Those that strip out the features have done well. One of my favorite cars of all time was the Citroen 2 CV, This was the French Volkswagen - a people's car.
One of my best memories was driving up to Annabels and have the parking guy park it. You could carry sheep or your girl friend in it. 70 miles an hour with the wind behind you. It had a starting handle and windows that folded and a gear shift that pulled in and out of the dash. About 60 miles to the gallon and you could take all the seats out. It went on forever and I wish I still had mine.
Now Renault have made the new People's car the Logan. Renault's latest car comes without power steering, antilock brakes or electric windows. There's no air conditioning either, and if you want music while you drive you'll probably have to sing it yourself.
But with prices starting at $6,100, the French car maker hopes its new "Logan," unveiled Wednesday, will take pole position in emerging markets where the car sector is growing fastest.
Southwest Airlines - the Logan. A trend I think for value and the end of bloat.