There is a huge fuss in England right now. Finally the regulator has announced, after yet another trial, that some popular additives in soft drinks and food, are a significant cause of hyperactivity in children. The Prime Minister is outraged - the supermarkets will take steps etc.
Research for the Food Standards Agency (FSA) and published in The Lancet has
established the “deleterious effects” of taking a mixture of artifical
extras that are added to drinks, sweets and processed foods. It has led the
FSA to issue the advice to parents who believe their children to be
hyperactive that they should cut out foods containing the E numbers analysed
in the study.
But the FSA has been accused of missing an opportunity to protect
children and all consumers by failing to impose a deadline on manufacturers
to remove additives such as Sunshine Yellow and Tartrazine from their
products.
But this is not news. Many have known about these effects for 30 years. Why the delay? Regulators are only human and they operate in a system. They people they meet the most are the "Industry". It's like the Stockholm syndrome:
Stockholm syndrome is a psychological
response sometimes seen in an abducted hostage, in which the hostage
shows signs of loyalty to the hostage-taker, regardless of the danger
(or at least risk) in which the hostage has been placed.
So if you are a food regulator - you mainly hear the ideas of the food industry. They become your colleagues and even friends. In effect the industry regulates itself - BUT WE THINK that regulation is independent and looks after our interests. The bottom line is that we have placed our trust in a system that is run by the industry and for the industry's interests.
That is why for instance, in the meat & poultry industries, the focus is on refrigeration, expensive plant issues and high cooking temperatures at home. All this puts a burden on the small producer that they cannot meet. It hides the key health issue which is that it is how the animal lives and is killed that is where the risk really lies.
All hamburger is suspect and it seems that every week there is a new problem. We are told correctly to cook hamburger well. Why? Because the centralized and industrial process used to kill and to process meat makes contamination inevitable.
NEW YORK (Reuters) - Fairbank Farms, a U.S. ground beef producer, said
on Wednesday it is voluntarily recalling beef patties sold to Shaw's
Supermarkets in New England because of concerns about bacterial
contamination.
So small butchers and small milk plants have been put out of business. Animals are killed in massive operations. Small and local is impossible. For instance there is pressure at the Farmer's Market here on PEI to put in refrigeration for eggs. If the Market loses, we on PEI will lose our only access to real free range eggs. There will only be supermarket eggs available and all the small producers will have to give up or go blackmarket.
Did you know that a healthy egg can live for weeks. Once it is refrigerated it dies. What is a healthy egg? It is one produced by a healthy chicken and a healthy chicken is one that has a real chicken life. It is the poor battery hens that by virtue of their living conditions routinely have salmonella in the eggs.
The Local Food movement is being stymied by a regulatory system that makes it impossible to run a small processing operation. Our health is at risk because we unknowingly support regulation that supports a food system that cannot be trusted and that creates risk. We are blind to the reality that our regulatory system has been inadvertently high jacked by the industries they purport to regulate.
So what do we do?
Here is where I think the Food Trust has an answer. It is possible to set up a system today where you can find out who grew your food and how. It is time to give up commodity and to seek reality. The technology now allows this to happen at scale.
We have to demand provenance. We have to know who grew what and how and how the food was processed. So how do we do this? We can't just use contract law. All contract law in any system is there to be gamed. Look at poor Mattel who can't even keep their toy suppliers in line.
We can trust in the age old system of honor and reputation - when both mean something. I can trust a farmer whose name I know and whose name is important to him or her. I cannot trust a system that is gamed.
We buy as much of our food directly on PEI. Here are some places where you can do this. So if I shop at the farmer's market, I can look Raymond Loo or the Ling family in the eye and know that they are doing their best. If you buy a Food Trust product you can know that Alan and the gang have done their best to connect me to their small group of named farmers. Here is where FT products can be found.
So what about the larger market then? Are they condemned to be at risk? I don't think so. There is a very modern version of the Farmers Market that could be set up. I can see a kind of eBay system emerging where Trust Ratings are not made by some regulator but by consumers on people that have a name.
Oh it can't be done? Really - who might be the least trusted business people out there? I think that second hand car dealers might be in the ranking. Well having to maintain a trust rating on eBay Motors has transformed the business. Here it is worth the suppliers while to be straight. eBay is a scale business.
What about taking this approach?
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