Jevon asks some important questions - How will Twitter be adopted and how will it work in a large conventional organization?
Maybe the key for enterprise adoption is that the big guy has to take the lead.
Many years ago I was responsible for the introduction of email into the investment bank at CIBC - yes I am that old. Launch day was about 10 days away and I was in Paul Cantor's office with the briefing. All the technical issues had been nailed. What worried Paul was adoption.
This was the time when "Real Men" did not type and what few senior women there were did not type either as they feared being seen as secretaries. All managers had secretaries who looked after all correspondence. So there was a huge technical and cultural barrier to email.
Then Paul had an inspired idea. He called in his secretary and dictated a memo that went some thing like this:
"Next Monday our new email system will go live. So this is the last memo that you will receive from me like this. After Monday I will communicate exclusively using email
Of course it is entirely up to you if you wish to choose to still be in contact with me"
Oh it was so funny seeing the old guys pecking away at their key boards in the weeks that followed.
So if the big guy and a few colleagues in an enterprise were to make the commitment to Twitter it would get adopted very quickly I think
