Many think that social media is all about technology - but here Euan reminds us that underneath all of this is a need to return to a more Human place.
We are not responsible for others. Messy is normal and human and shiny and neat is not. No spark in the eyes, not life. Listening in detached judgement is a killer. Saying what you really think is what you have to do. Asking the dumb questions are the best questions.
Be really interested - ask real questions - know that you can't and don't know it all - questions start conversations and so engagement - be part of the network - you can only have a conversation with a peer.
If you do this, you do get real creativity.
Start by measuring the size and health of your network.