I get so frustrated with shiny balls approach to Social Media - Tie some 2.0 shiny balls onto your hard 1.0 organization. Coopt the tools to continue being a manipulator.
Here Lee speaks the truth. The reality of a Social Enterprise is that it is not a manipulator. It is an organism that facilitates you getting what you need.
Being mean about this it demands a cultural rebirth. It demands that what and how you do things inside enables you to do this outside.
Lee reminds us that to change ourselves takes more than will, as anyone who had given up eating bad food or smoking knows. It demands that we set up new habits. That we do things differently. So a workplace that still meets, communicates and interacts in a top down, silo laden, hierarchical manner is going to fail.
So what do we do to make a change? How do we create these new habits?
Install the tools and processes of a 2.0 culture inside and get good at this.
You must not put new wine into old bottles.
