On July 9, the PM announced on a video with Mark Zuckerberg that the UK government will use social media to get connected to the British people. Well it has started with an ideal sector – travel!
Here the Foreign Office and the citizen connect and in time will create I think an unbeatable site where all you need to know can be found out – and where when bad things happen immediate action can be taken.
I think that we are seeing a new future for governments. Until now government sites had been slow, hard to use and dull. Until now governments had often banned the use of social media inside. But this model offers governments of all types the ability to be fast – easy to use and effective. Also to be very cost effective!
The barrier of course is culture. But with HM Gov in the lead it will be hard to say that “we can’t do this”.
What area would you like to see where government uses social media like this?