Is the Web dead for NPR? Again, my exhibit A. In the last year, unique visitor audience to our main Web site have grown by 30%. If you throw in traffic to the mobile Web site, it’s grown 37%. By comparison, our audience for our mobile apps have grown from nothing in July of 2009 to more than a million in July 2010. So, the mobile apps audience isn’t peanuts, and it’s growing much faster than our main site, but it’s not going to be the majority of our audience overnight. Also, the fact that both Web and non-Web traffic is still growing shows us that people aren’t SHIFTING from Web to non-Web usage in droves. Rather, they seem to be using both.
via npr.org
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