August 23, 2010Stowe Boyd: The Future Of TV Is Social
The natural unit for music is a song, not albums, as iTunes proved.
The natural unit of TV is the show, not a series, not a channel, and not a bundle of TV channels. This is what the networks and the cable companies are about to find out.
And the experience will be social, which is how people watch TV: talking, yelling at the screen, texting their friends about the last play, voting. The cable and network businesses have completely missed that revolution. Look to Apple to blow that open.
via stoweboyd.comI was saying this ten years ago at the BBC but falling on the deaf ears of those who STILL don't get the web.
Yea!
