When is a blueberry not a blueberry - when it's made by Kellogs

A lot of products that imply they're made with blueberries contain no blueberries at all. And many that do contain a tiny amount of blueberries cut their recipes with artificial blueberry ingredients to make it look like their products contain more blueberries than they really do.

Kellogg's Blueberry Pop Tarts shows a picture of plump blueberries right on the front of the box. But inside the box, there's a lot more high fructose corn syrup than actual blueberries. And the corn syrup is given a blueberry color with the addition of -- guess what? -- red #40, blue #1 and blue #2 chemicals.

Kellogg's Frosted Mini Wheats also come in a Blueberry Muffin variety, with fresh blueberries prominently featured on the front of the package. But inside, there are no actual blueberries to be found. Instead, you get "blueberry flavored crunchlets" -- yes, crunchlets -- made from sugars, soybean oil, red #40 and blue #2.

And, if you can believe it, the side panel of this box features the "Frosted Mini Wheats Bite Size" logo, followed by the words "blueberry muffin" with pictures of blueberries, finally followed by "The Whole Truth." Except it really isn't the whole truth at all. It's more like a half truth.

These marketing deceptions even continue on Kellogg's website, where one page claims, "New Special K Blueberry Fruit Crisps are filled with blueberries and drizzled with vanilla icing." Except they aren't, really. What they're really filled with is apple powder, partially hydrogenated soybean oil, fructose, sugar, artificial colors red #40 and blue #1, all enhanced with a dash of blueberry puree concentrate.

Even seemingly "healthy" blueberry products can be deceptive. Betty Crocker's Fiber One Blueberry muffin mix enhances its small amount of actual blueberries with petrochemical colors, too: Red #40, Blue #1 and Blue #2.

At least Betty Crocker's Blueberry Muffin Mix admits it contains no real blueberries. Well, if you read the fine print, that is. It's ingredients reveal "Artificial blueberry flavor bits" which are made from dextrose, Corn Flour, Partially Hydrogenated Soybean Oil, Sugar, Citric Acid, Artificial Flavor, and of course the obligatory Blue #1 and Red #40.

When consumers buy blueberry cereals, muffins and mixes, they're under the impression that they're buying real blueberries. No ordinary consumer realizes they're actually buying blue coloring chemicals mixed with hydrogenated oils and liquid sugars. That's why this common industry practice of faking the blueberries is so deceptive.

Why can't food companies just be more honest about it?

via naturalnews.tv

They imply healthy fruit but instead offer a chemical mix. Isn't there a word for this kind of thing....?