My new book - You Don't Need Medicine to get Healthy is now available on Amazon for Kindle. - You can get it here.
70% of chronic illness is driven by how we live: by what we eat, by how we use our bodies and by our social world. In writing this book I have gone to all the experts in all of these fields and I have synthesised their knowledge into one practical manual for living.
We are designed to live out a healthy, active and participatory life. Provided we live close to our own design. In the book I show you why this statement is true.
The book is a personal manual for taking practical charge. You can go as far as you wish but there are simple steps that any of us can start with. I, an old fart, have managed to go a long way and I am sure you can too.
I wanted to show you more though than a diet or an activity plan. I have done my best to bring all the factors for our health into view so that you can see how they all help each other. I have also gone deeply into the science here, so that you can see why this book is not just another self help book.
I wanted to help you take control at a time when medicine has not been successful at preventing you from becoming ill and at a time when the safety net is being reduced as we all age.
I wanted to help us all reduce the immense direct and indirect costs of being ill. In Canada, the average man is disabled by chronic illness by 65 and lives another 10 years. Think of what this means to you as his family? In America health care costs are beyond the reach of any family and a bad diagnosis is often a step to bankruptcy.
Our health is truly in our own hands. When we can accept this, then we change the world that we live in today. This is the greatest step for true freedom that any of us can take today. This is how each of us become the core of any resilient community.
I hope you enjoy the book and I hope that it will help you.
I was talking to an American friend about his health insurance. It now costs $1,700 a month. This includea a $7,000 deductible. This is up from $1,000 5 years ago. This is a house payment. I asked him when he thought it would reach $2,500 a month and what would happen then. "At this rate in maybe 2 years and I just won't be able to afford it"
If you think this is bad, and you live in Canada, don't be too smug. In less than 3 years Canada's smallest province, PEI will have total health care costs that exceed its tax receipts. In 7 years time, health care costs will be double the tax receipts. This trend will apply to all provinces in time.
By 2030, Alzheimers alone will cost Medicare the entire budget. The Health Care system that we know - get a pill for each ill when you are ill is going to crash and burn. It has already in places like Greece that does not have the funds to pay anymore. Source NPR
"There have been changes in the health sector across Europe. For example, raising copayments for medicine and doctors' visits are now more common. But the cutbacks in Greece have been the most drastic so far.
The effects of these cuts are obvious at the Hellenikon Metropolitan Social Clinic outside Athens, located near an abandoned U.S. Air Force base.
Olga Baklatzi is one of the many volunteers at what they call the underground clinic, created 13 months ago to serve those no longer covered by health insurance. She describes the kind of people who come to the clinic.
"Middle-class, simple people, working people, they just lost their jobs, builders, people who worked in shops, they are well-dressed, not scruffy or dirty," Baklatzi says.
Medicines are donated by families of patients who don't need them any more and by pharmacies.
In just over a year, 4,500 patients have visited this clinic, which provides everything from dental to cancer care.
A well-dressed, 56-year-old woman waits in line at the reception desk. She prefers not to give her name for privacy reasons. She has come for free medicines for her breast cancer. She hasn't had health coverage since 2008, when her family recording company went bankrupt.
She is angry. Her three grown children have university degrees, speak several languages and have all lost their jobs. She holds back tears. Her bitterness, she says, is the cause of her cancer.
One of the founders of the underground clinic is cardiologist Giorgios Vichas. With three years of austerity cuts, he says, life expectancy is dropping, while infant mortality has grown by 4 percent — shocking statistics in peacetime in the Western world.
The clinic, Vichas says, offers more than doctors and medicines.
"We also give them back the hope and dignity that has been taken away from them," he says."
I don't think we can count on this system anymore. And with all this cost, what do we all get? Are we as a society getting more healthy or less? You know the answer.
So the nest question is, What are you going to do?
One of the things you can do is to read my new book - out in March - You Don't Need Medicine to Get Healthy. Should be ready in March.
There is a real reveolution in health taking place where how to live to be healthy and to get healthy is becoming more and more clear. This book will offer you a guide to diet, your body and your social world. It is both personal and also rooted in the new science.
Here are more of my working notes for part of my new book: You Don't Need Medicine - To Be Healthy.
The central thesis of the book is that our health is directly connected to the environment. That is why you and I can make the changes that we need to be healthy.
This post is a sketch for the chapter in the book that will be about our social world. My notes on the choices that we face for Diet are here. My notes for the ideal environment that we need for our Body are here. My notes on all the science that supports this thesis are here.
The Mind Our Blessing and Our Curse
We have seen that our our stomach and our body need a certain environment to keep us healthy. Now we come to the most mysterious part of the chronic health equation. Our minds are the third element. Oue mind too reacts to its environment and then drives good or poor health.
For instance, if you work at the bottom rung of a bureaucracy, you are four times more likely to die of heart disease than the leader. If you retire at 65 as a man from a bureaucracy where all your status came from your job, you will be lucky to live another 5 years. If you live in a country with a wide range between the rich and the poor and you are poor, you will have much worse health than a person in another country living the same life as you but with a smaller income gap.
Status and control are the core issues for how our social environment affects human health. How this works is all about our being first of all a primate and secondly about being human and so being self aware.
All animals have a stress response. If you are a Zebra and you are being chased by a lion, you would go into full stress response. Every part of your body will shut down to ensure that you can run for your life. Your body is flooded with cortisol, the stress hormone, to do this. It's a huge bet: but this full on focus on running only lasts only for minutes. You are then dead or safe. If the lions are not hunting, you are calm. As a zebra, the stress response is only a good thing.
But for primates, like baboons or humans, it's different. All primates rely on the troop, band or tribe. There can be no life alone outside it. So, while we still go into high stress when we face a leopard, we also worry all the time about our social status. When there are changes at the top, everyone gets anxious because of the social uncertainty. Being low in status means that all those above us can take out their problems on us. Lower ranked members can stress all the time because they have no control over how they will be treated.
To combat the effect of the social stress, primates groom each other. Even the lowest member of the troop is included. No one is isolated. All primates need to groom to stay healthy. We have to live in a close knit small community where we have our place. We all need to be touched or have relationships that offer the equivalent. This is why prolonged isolation can be so terrible for humans or why babies, that are not touched a lot, develop so poorly or even die. This is why not having caring people in our lives is so damaging.
Because humans are conscious we have yet another layer of stress. We can imagine time and intangible events. So we can stress about global warming, world peace or gun control. We can worry about things that happened in the past. We can worry about the weather or a dress. We can worry about our old age. We can worry about things that we can have absolutely no control over.
Our human mind takes the primate problem of stress to a new level. For we have made culture itself our main evolutionary strategy. Culture, or the dominant social environment, is how weak hairless apes have adapted to the world and have become the dominant species.
The human mind literally creates the world we live in.
It takes in all the data and creates neural patterns in the brain that define us. Repeated thoughts and repeated reactions literally carve pathways in our neurons. For instance, if you were blindfolded at birth for 3 years and then the blindfold was taken off, you would be blind and never be able to see. What will have happened is that the pathway in the brain for sight would never have developed. Once it missed the window, the pathway will be lost forever.
This biomechanical brain body function applies to all animals. What is different for us is that the same neuron wiring process is also set up, or changed, by how we think and by how our emotions work. How we react to our social environment creates our ego and constructs the reality that each of us live in.
So is there an ideal social environment for humans to develop to their full and healthy potential? Yes, of course there is and it is the same environment that has set us up to thrive when we eat and when we use our bodies.
Our Ideal Social Environment
We lived for millions of years as wandering Hunter Gatherers. Just as this experience has shaped our diet and our body, it has also shaped our social needs.
We are designed to live in a very small, close knit and interdependent unit of people. This unit is both where we have our home and also where we work. Our children are raised collectively in it. We grow old in it. It looks after us and we look after it. We rise or fall according to how this unit fares. We are both the unit and also individuals.
Being hunter gatherers, we have very few possessions and so cannot know the idea of property. We cannot imagine owning any thing or anyone. We don't own another adult and we don't own a child. We don't have a plan for another person. Not being owned by anyone, we have a low need to please anyone. Controlling others or being controlled by others is inconceivable. We are part of the group but we are only reponsible for ourselves.
We live in very small communities. Most human tribes were less than 35. Our social complexity is low. We spend our entire lives living, loving and working in this small social world. We know where we stand and we know where others stand. Relationships are predictable. Our place in this community is directly related to what we do and to what kind of person we are.
Our status is controlled by our own actions.
At the core of this social environment is the socio economic culture. How we get our food drives every part of it. Not only does Hunter Gathering mean that we are mobile and cannot own property, it is also a very efficient way of getting the food that we need. It only consumes about 30% of the day on average. It gives us the time to have the right relationships.
Time is in abundance. Time is key for the development of the children. Time is key for all development.With time, there is time to develop naturally. Nothing is forced.
The children are also not tied to only two or one adults but to all the adults in the tribe. Girls, teens and grannies all look after the needs of all the young. Young girls and boys learn directly from all the adults about how to behave and how to work. Mothers are supported by the whole tribe. Men transform boys into men and model what it is to be a man. The elders hold the wisdom and the stories.
All have the time.
At the centre of this unit is each individual. As an infant and as a child, this individual has been raised in the ideal social setting. It does indeed take a village to raise a child. The child has constraints but also great freedom to explore the world and herself. Nature plays a large role in this. There is time to connect to nature and to ourselves as well. We draw comfort from nature. All make their living from nature. People understand it at a level of detail that we cannot know now. Nature has its own time and shows us again that development cannot be forced. All things grow on their own timetable.
Nature sets the course.
As we observe nature's rythms, we also start to see that our death is not a final stop but a step in the great cycle of nature. Humans are the only species that we know of that knows of its own death. But with our place in nature secure by living in it, this fear is lessened. We can grow old gracefully. We can embrace our time here and our time to leave. We need no faith to know that all is a cycle. Death in this context is only part of a continuum.
This then is the social environment that humans have been shaped by millions of years to do best in.
This is a social design that has high meaning, high control, has high intimacy, high trust and lots of time. All of this in the setting of nature herself, our guide and home.
But we don't live like this any more.
Our Current Social Environment and Why it Makes us Ill
50% of us now live in large cities surrounded by millions of strangers. We have to ignore other people to cope with this. People have to ignore us. We have to live in isolation. There can be very little intimacy or trust in such a setting.
Many of us also work in large bureaucracies where all is utility. We are told to leave our true selves at home. We work with strangers. We compete with our colleagues. There is no close and interdependent community. We work not for the group and so ourselves but for THE MAN. We are all expendable. We do not share in the rewards or in the plans. The modern workplace has no meaning, no intimacy. It has no trust. It is low control by design.
The home and the workplace are also physically separate. So the demands of working and raising children are in perpetual conflict. Work and Life cannot be resolved.
At the core of all of this is the socio economic system of consumerism. This has made the accumulation of things and of money the purpose of life. We hope that a thing will add to our status. But we find that things offer only fleeting glimpses of status. For, our status in this system is granted to us by others. We are born into it or not. We go to the right school or not. We get the right job or not. We lose our job or not. Because status is granted by forces outside of our control, we worry about it all the time. Our status is never secure. Money as a purpose is not enough.
Obsessed with owning things, we seek to own people as well. We own our spouses and our children. We own our employees. We see them as reflections of ourseves just as we see our cars. We have plans for them. We need to control them. We seek control where it cannot be found. And they all have plans for us too. We all judge and blame the other for our own feelings and lives.
We are helpless and so have little control in the essential parts of our lives. For most of us have no real skills at all. Many of us can do almost nothing in a practical sense to look after ourselves. Few can cook anymore. Few can make or fix anything. The mass production world has deskilled us.
We depend on uncontollable forces to feed us, pay us, heat us and give us shelter. If anything was to go wrong with these external forces, we would not know what to do. At a deep level we know this and this sense of having no control eats away at us.
In this context, we struggle to raise our young.
The demands of the modern culture and the modern workplace are destroying the viability of the family as the place where we raise the next generation. The hours at work take time and energy away from our core relationships. Many now look at their spouse in the same utilitarian perspective that they have learned at work. Consequently, many of us live alone or raise children alone. Many parents are isolated and live lives of desparation. Mothers and children no longer have the tribal support they need. Our children can so easly get lost.
As do we all when we get old. The elderly are lost too. Old age is to be feared for it is to be alone and worthless. The old have no place anymore but live too long.
Most people are cut off from the natural world. Who ses the night sky anymore? Who feels the seasons. We have no guide for life and how to live it. So, death becomes a terrible thing. Many of us try and distract ourselves from it. We try and look young. We behave badly. We deny death.
By accident, we have created a culture that is utterly alien to human life. A huge gap has opened up between the social environment that we were designed to thrive in and the one that we live in today. No wonder there is an epidemic of chronic disease.
So the question of our time is "Can we get back to a social world that is good for us?"
I think we can. For the issue is not to change the world, which is impossible, but to change ourselves.
How to recreate the social world that we need
We can find a real tribe with all the meaning and support and status that comes from that. We can live in a small place. We can use the hunter gatherer economy and lifestyle and so find time and stop obessing about things. We can unattach from the need to control and to be controlled. We can find nature. We can find ourselves. We can become free from fear of death.
It is a matter of choices. Here is my story as a guide for how I was able to return to a life that is very close to that of a Hunter Gatherer.
Lose the Job, Find Yourself and Find a Tribe
In my own case the key to gaining control of my life was to give up on having a job. In my book, You Don't Need a Job, I do my best to show you why you will be better off financially outside the job world. In this book, I will show you why you will be healthier without one.
I did not start with a plan. My new life began with my being miserable and not knowing why. This was of course a very stressful and unhealthy time for me.
Like many people, I went into a career because it pleased my parents and I could made a lot of money. I was good at this chosen profession of Banking. But as the years went on, this work satisfied me less and less. It seemed that I was playing monopoly. I was also trapped by the money. Only crime paid as well!
My devotion to this career also affected my family. I had been proud that I was a good provider, but my wife and kids wanted something else. They wanted me. They wanted my full attention. And this I could not give them. For this kind of a job took all of me and maybe more. I became a ghost of a man. Unable to give my attention to those that I loved.
This was a miserable time for me. All I knew was that my life did not work anymore. I had no idea what to do. But then, by coincidence, I had dinner with an old friend who knew exactly what was going on. She told me that I had to get out of this life and that the clue to my future would be in finding out what truly made me happy and making this my goal. She told me to keep my eyes out for the right people who could help me.
So, with no more plan than that, I left the restaurant even more scared than when I had arrived.
Not a week had gone by when the Chairman called me told that he was tied up and could not see his next visitor, Dr Fraser Mustard, who was a bit weird. As the weirdest man in the bank, Al thought I might fill in well for him and could I come over. It was one of those moments. I found the man. In finding him, I was also able to remember what I really liked to do.
I loved working on big academic problems. I loved the research. I loved how patterns would emerge. I loved to wake up in the middle of the night and find that my sleeping mind had solved a problem. I loved the interplay with others who shared a common problem. I loved the hours and how I used lots of free time to cook a problem. I loved the setting and the feeling that it was all up to me. For at Oxford, you are treated as an adult and left to your own devices. No one tells you what to do or how to think. You are expected to do the work yourself.
I wanted to take the way I worked at Oxford and make this work my life.
Fraser lived for big problems. At the time he was working on the Determinants of Health, and on the power of the Early Years to determine our development. I was responsible at the time for the health of the bank's employees and their families. He exposed me to ideas and people that I could never have found on my own. I have been working on these ideas ever since.
I became intoxicated. It was like having an affair. I would spend hours every week outside of the bank working on his problems. I had never worked like this before. I had always been in the job hierarchy. In the job world, each party reacts to power. In a network each person reacts to the humanity of the other person! This was utterly new to me. This new way of working for peers and for the sake of finding answers to shared problems helped me lose a lot of my corporate armour.
Fraser himself was the epicentre of a great network of people working on big problems. Getting his trust and respect was very hard. But if you had his trust, then you too could join. This is what happened to me. When the day came when the Bank and I parted company at last, I had a network and was able to reject the job as an alternative.
I tell you this story because while it is mine, it has an aspect that I think is universal.
In the myth of the Hero's Journey, the starting point is disease. 'Dis ease'. There is a time of pain and problems that seem insoluable for they have no known cause. The job brings this today. You might not have one and think that you need one. You might have one and think it is wrong for you. You may have one and fear that you might lose it. Your job may conflict with your family. It may conflict with the real you. There may be people at your job who make you feel ill. Your job may have mad rules. You job may be about nothing that you value. Jobs steal time from us.
The job world is the source of most of the stress and so disease that we endure today. The job splits us into conflicted parts. When we don't have the job, we start to come together again and become the person we are inside.
Get Time Back
Once you start to earn a living for yourself, you will discover that you have control over the most precious resource that you have. Time is all there is. Once I was making a living, I had control over my time. This is where the major rewards of being a modern HG shine through. For the job robs us of control of time. With no control over time, we are always in conflict and so stressed.
But it took me time to get used to having control over my time. At first I felt guilty. How could I go shopping midweek? How could I take a long lunch? How could I go away? I had been wired to be busy and to be at the beck and call of others. I think this all starts with the school bell. Like Pavlov's dogs, we are obessed with other people's schedules for us. It took me several years to accept that I was now in charge of my schedule.
There are other important changes to time that take place as a result of working in a tribal setting.
I found that my pace of work on my own, without all the distractions of all the meetings and all the bullshit at work, was much faster than my clients expected. They were all so busy doing nothing substantive that they could not keep up with me. I found that I had the time to allow my work to evolve. I no longer had to push mechanically at work. I could allow it to happen. I can have an off day and not be able to work and be relaxed that the job would still get done. I can get stuck, as I have with this book at times, and take a week off, and find that when I return the problem has been solved. I can sleep on a problem. I can play with data. I can be a hacker in my work. I can fit my work to nature's schedule and not to the clock.
Imagine how much less stressful this is? Imagine how much more satisfying this approach to work is?
Because I am so much more productive than those who have jobs, I also have lots of time in my life for the unexpected. The car can break down. I can react to a call to help with my grand children. There is no conflict. I can fit it all in.
There is time to do great work and also be fully present with my family. What more can you ask? Most of the conflict and stress that was central to the job and family has gone away.
With time, you can invest in relationships
In my job life, I issued orders or took them. There was not much time for anything else. The task ruled. Working like this all day for decades, affected how I was outside of work too.
I lost the ability to listen to other people and to feel empathy. As I lost this for others, I lost it for myself too.
Primates have to groom and to be groomed to keep healthy. We have to invest time in our important relationships. As humans, we groom by hearing the other out. We groom by listening and by being heard. As a man and as a husband, it took me years to work out that my wife did not want my advice. She wanted to be heard. It took me longer to know that I too needed to be heard. There is nothing more comforting than to be heard. There is no greatere social gift than to listen.
But in the job world there is no time for this. No time at work or at home. So with no one to hear us, our stress builds and builds. Working for myself changed this. I now had time. I could be open enough to hear. I had the time to pay attention to a few friends.
Finding your voice
In the job world, I spoke in that "Corporate" voice. I spoke memos and jargon. I was clipped. I seemed sure. I was always on the parade ground. But that is not a voice that friends or lovers use. They use an intimate voice. They speak from the heart. I had lost all of that. I had no clue how to speak from the heart.
It was blogging that helped me find my authentic voice again. It was blogging that helped my find others whose voice attracted me. At first I wrote more memos. But over time, I started to be personal. The more personal I was, the more I connected with a few people who I had grown to like for the same reasons.
Now 11 years later, I cannot speak corporate anymore. Not just in my writing but in my actual voice. I have retrained my voice to be me and not some role I played in my job. I could never have done this while still in a job. For what employer can allow an employee to speak her mind or worse, her heart?
In the job world we speak from a limited script. We lose our power because we don't use our own voice. We instead try and be clever rather than be true. Listen to Martin Luther King vesus any politician you can think of and you can hear the difference in a second.
When we speak our truth, we attract people to ourselves legitimately. We don't have to be in conflict with who we are. There is no stress and there is much power. We can be ourselves. We can strengthen our relationships with our tribe and so get more of what we need from our tribe.
Live in a small community, lose your armour and slow down the pace of time
As I became better at earning a living as a result of knowing my passion, being more human and having a good virtual tribe, I took the next step. I left the big city and moved to a tiny physical community.
With the web, with a passion, real skills and a real tribe, it is much easier to make a living than ever before. You don't have to live in a big city to have opportunity. Again, much more on this in You Don't Need a Job.
Remember, at the core of our evolved social design, we do best in a small social setting. It's all about identity. As much as we like our anonymity in the big city, our deeper self craves the reality of being known. We bask in being able to go into the store and be recognized. We like to be waved at by people in cars. We enjoy naturally stopping in the street for a chat. We are being groomed and we are grooming.
After a few years of living on Prince Edward Island, population 140,000 people, I lost my social armour. I recall visiting my son in Toronto after a few years in this small place, and I could not help myself from saying good morning to people in the street. "Dad! We are in Toronto now!" he said embarassed.
Living in a small place melts the armour that we need to cope with life in a major city. Once the armour comes off in the street, it comes off at home too. I can see now that 'Armoured Robert' came home everynight. I had played that part so well and for so long that he became me. Now vulnerable Rob lives in all the parts of my life.
There is another time element in living in a small place too. This time the issue is pace.
As much as we think we love the pace of the big city, once you have decompressed and adjusted to the pace of the small, you will love the way that time stretches in a small community. The smaller the community, the slower the pace. The slower the pace, the fewer the expectations on time. The fewer the expectations, the less stress.
I have learned that time is not a matter of measured minutes, hours, days, months or years. Time is in fact a very elastic concept and is felt rather than measured by the clock. In the job world, the clock rules. I was always out of time. In the tribal and rural world, I always have time.
Stop being possessed by possessions and so by money
Living in a small place also enabled me to cut my ongoing costs a great deal. Remember, Hunter Gatherers have few possessions. In the modern world, we all try and increase our stuff and so need more money. In the HG world, I try all the time to reduce my need for stuff and my structural costs.
This means that I need less to work and earn a living and more and more I can be free. For again, the HG lifestyle means that you only have to work for about 30% of the time. I go into great detail on this point in You Don't Need a Job.
On Prince Edward Island, housing costs are a fraction of the big city. It is a lot less stressful to need less money to pay for things that to strive to have more. In my job life I needed to earn at least $300,000 a year to break even. Today I live well on $30,000. In You Don't Need a Job, I explore how to see the costs of a job and how I made this shift to needing so much less.
Money can be a huge stressor. To make this stress go away is not to choose poverty but to choose simplicity. It is to make structural changes in how you live so that you don't spend too much on housing, transport, heat and food. It is to find ways of exchanging time for money. For if you do this right, you will have lots more time. When I had a job I had a time deficit, so I paid cash for everything. With time, I need much less cash. With time I can cook real food and even grow it. With time, I can heat with wood. This also gets me active and outdoors and makes my diet healthy. It's a positive cycle.
Having time is I think the new status too. I used to have lots of things, smart cars, smart houses, smart clothes. It looked as if I was succssful. It appeared that I had high status. But I was one pay cheque away from trouble. I was as much a slave as most people.
Status and control are the main social drivers of our health. With control over my time and high freedom, I have real status and control. I have met most of my health needs in the social sphere. No one can take this away from me. I am in charge of my place in society as a HG would be.
But there remains another layer of challenge to get free from. We have to get free from the shackles of our family experience and we have to get free from our fear of death. This is the really hard work and I was not ready to start this until I had got a lot of what I have just talked about well under way.
Escape from the shadows of your nuclear family
Our reality is created by how we react to our home culture before we are 3. Our brain is wired for life then. This experience can make us stronger or weaker as we age. We sometimes need to take stock and make a correction.
How we are raised affects the trajectory for how we develop over our life. It affects how we learn or not. It affects how we behave or not. It affects our health. It affects our emotional development too. Will we grow up as a real adult or remain stuck at some earlier point? Will we keep playing out our own family drama and story in the other parts of our life? Much is determined by what we experienced before we are 3. Many issues that we not resolved then, play out in our adult lives.
The modern workplace is full of people playing out these family dramas. Mine was, the Missing Father and so I looked for "fathers" who would finally accept me. Outside of work I played out the Missing Mother and looked for "mothers" who would love me. All of this was of course very bad for me and for all I chose to play these games with.
Many of us, whose development has been stunted by a dysfunctional home, stay an infant or a child. Many who have been bullied, bully. Many who have not been loved enough, love too much.
As I got to be more me, the demons of my childhood that had lurked in the background, moved into the foreground. This was a terrible time for me. When I had been so busy, and so shut down, I had been able to surpress this awareness. It seemed to me that my new freedom had come with a curse.
I did seek professional help. This can help. But I found a better way. I found a way that I could put my demons aside for myself. I could rewire my brain. This process is called neuroplasicity. Though I did not know this at the time.
In the HG world, we all know everything about our ancestors. In the modern world, we often know nothing. My starting position was that my parents were uncaring infantile people. That I had been dealt a bad hand by them and that they were not good people. As these feelings surged up, I became very angry with them. I judged them cruelly.
This was very stressful. Again, I was stuck. I knew that this was very bad for me. I could not change what had happened, so what was I to do? I had to find out why they had behaved the way that they had. I had to find out why.
As I began to learn about their lives, I began to have compassion for them and then shame at how cruel I had been. I saw how they had suffered. I started to understand. I looked at myself and found no parental paragon either. Who was I to judge? I started to change my story from "Poor Me" to "What Can I do Now?" I started to rewire my brain. I created new thought habits.
After a few years I stopped feeling bad at all. I had rewired my brain. I had new tapes that were better and productive. I could love my parents again. There was in the end nothing to forgive. All this corrosive again, fear and pain fell away. And with that, all the related stress.
I had thought that I was a grown up adult in my 40's. I was not. I was still playing out my childhood losses. My observation is that most of us are. The nuclear family is too fragile a child raising unit. Most of us have less than ideal social settings for this critical part of life. Most of us are raised as children by grown ups who are in many ways still children themselves. The job world places them in an impossible conflict.
It is now time to start to rethink the family again.
Work to create a real tribe
I am reaching the time of my life when productive work is less of an option. In the HG world, 62 year old men did not go hunting. They advised the hunters. They told stories. They adjudicated disputes. They looked after the young. 60 year old women also made the same kind of shift away from the primary economic work.
In my 40's I sought a work tribe. I now seek the larger and more complete tribe. I seek the ideal which is a unit that provides both the economics AND the full social setting for all ages. I now seek a place in such a tribe that is mainly a nurturing role.
In my 60's, my tribe is evolving. Before, it was mainly about making a living. It could be virtual. It is now evolving onto a close group of people, some of who are related, who are starting to look after each other in practical sense. It is more a close physical tribe.
And we we do this, we extend this care to our adult children who themseves are struggling with small ones and to each other. I don't know how this will work out. But I know this, if I get to 80, there will be no seniors homes. I had better be healthy and I had better have a network or I am in big trouble.
As I look ahead, I see that all the institutions that we take for granted can fail. I don't trust that the food system will feed me. I don't trust that energy will be easy and cheap. I don't trust that the education or health system will be there. I don't trust that pensions or investments will be there. I don't trust that the government will be there. I don't trust that even money will exist. I certainly don't trust that the weather will be the same.
I cannot control any of this. I can only get ready myself and help my tribe get ready. I see the great work of our time as this project. Getting ready to be more resilient so that we have half a chance to cope with the vast changes that seem inevitable.
For surely it was the Tribe that enabled humans to cope with all changes for millions of years. It is the ideal social container for challenging times. It enables each of us to have some control in a world where there is none. The wonder of this project is that there are millions of people out there who are also involved. We can all help each other. We can be supported by each other. What a feeling of community!
But there is one further step. One thing is certain. That you and I will die. I think that the final stage in our development as a human is to learn to accept death itself. For death is the last great stressor. For if we deny it, we are in conflict with our deep truth.
Get a dog, get outside and stop worrying about death
We are the only species to have self knowledge about death. This is a terrible burden to carry. In the modern world we don't. Most don't think about death consciously. Most deny it. We try and be eternally young. We worship youth. People hope that there will be a god to save them. But the truth of our death eats away at us, if we deny it.
If we deny our own death, we prevent oursleves from truly enjoying life.
I was as frightened as anyone can be. But I am not scared of death anymore. As a result, I am at peace. Peace that I have never felt before. So how did this happen? It mainly happened as a result of me spending a lot of time in nature. Living in a rural setting is a start. It happened because I had the time to be open.
I also have a very good spiritaul and nature advisor. I have a dog. Every day, rain or shine, snow or sleet, clear or windy I walk the dog. We take the same routes. Each day, we see the differences as the cycle of life plays out. We see the first wormcast that heralds spring. We see the last leaf fall. We see how the leaves change colour and how the wild flowers rotate. We see dead animals. We see birds nesting and chicks fledging. We see how everthing has a cycle.
The dog takes me there. She opens my eyes to the detail of all this life and all this death that surrounds us all.
My dogs also show me how to enjoy life. The dog is excited by just waking up in the morning. The dog loves every meal as if it might be her last. Dogs love to love me and they love to be loved. They embody love. They love me as I am. They want to be close to me all the time.
And their short lives show me that I cannot avoid my own end. In 12 years Jay goes though all the stages of a life. The bounding puppy, the mad teen, the stud, the calm older male, the gentle soul and then only the memory.
Knowing how precious every day alive is, I too now get up in the morning glad to be alive. I too eat every meal with gratitude. I welcome people into my life. If I had a tail, I would wag it.
The greatest irony has been that allowing myself to be certain of my death has made my life so much better. After all, what can happen to me: I am going to die anyway? I used to worry about all sorts of things. But now that I know that I will die, and that this is OK, all my projects and hopes have a perspective. Now I can live for the moment.
I could never have got to this place without having taken all the other steps first. I write this aged 62. I cannot know how I will develop further. I only know that giving up the job, and the culture attached to the job, has set me free to get back to the life that all humans are designed to live.
We can go home
I don't live in a cave and wear skins and hunt mammoths but I hope that I have been able to show you that I have made a lot of progress in living like a hunter gatherer in today's world. We can eat like one. We can use our bodies like one and we can live in the same kind of social environment as one. We can have a spiritual life of a Hunter Gatherer. We can do all of this and still be in the modern world.
It's a matter of choices and design.
The big choice is to leave the world of the Job. For it is the Job that forces us into eating poorly. It is the Job that sits us down all day. It is the Job that takes us away from our ideal social setting. It is the Job world that is at the cause of all our chronic illness.
500 years ago, pilgrims came to America to enable them to escape the prevailing culture of the old world. I think that we too are pilgrims. We too have to escape todays prevailing culture. There is no new land but there is a new world. It is in our mind. When enough of us go there, we will change the larger culture.
But for now, each of us can do this. We need to wait for no one. It is in our control and the path is known.
....... we have not even to risk the adventure alone; for the heroes of all time have gone before us; the labyrinth is thoroughly known; we have only to follow the thread of the heropath. And where we had thought to find an abomination, we shall find a god; where we had thought to slay another, we shall slay ourselves; where we had thought to travel outward, we shall come to the centre of our existence; where we had thought to be alone, we shall be with all the world."
Joseph Campbell, Hero of a Thousand Faces
The Science
As you can see, this is a very complex subject. I can only offer you a survy here. Here is a link to a companion website that I have set up up where you can see a lot more. On the site, you will find a mass of articles, videos and posts that take you much deeper.
Here is an introduction to the best scientists in this field. You will find more of their work on the site as well.
Do you work at the bottom of a hierarchy? Then you will get ill and die 4 times earlier than those at the top. Married to your work as a man? Retirement will kill you in 5 years. Are you at the lower end of the vast income inequality in the US and the UK? You will get ill.
How much control and Status we have in life directly affects our health. Medicine and access to healthcare has nothing to do with these differences in health outcomes.
Dr Sir Michael Marmot is the world's leading authority on how human social environments affect our health. Cubicle land and factory work is lethal. Large differences in national income is lethal. Inequality is lethal.
His research on the Brtish Civil Service is a landmark piece of work that sheds light on how this works.
So how does this process work? All primates get stressed by social issues. Zebras only worry at the moment when they are being chased by the lion. Baboons worry all the time about their place in the troop. Humans worry even more. Our consciousness can be a curse. We can worry oursleves about the mortgage or global warming too.
Sapolsky is the leading scientist studying the primate and human stress mechanism.
Sapolsky is a brilliant scientist and a remarkable explainer. His lectures online are very accessible and offer massive insights as to why we, as the most social of all animals, have to pay attention to our social environment and do all we can to make it less stressful.
And what to do to cope with our stress? I have two favourites here - The late Dr Viktor Frankl and the very much aliveDr Gabor Mate.
The single most important social factor on our health over a lifetime is the social environment that we had from 0 - 3. When I say 0, I mean from the moment of conception. Children's world view, and so their stress reaction to life is set by 3. This setting drives the development trajectory for life.
Professor Doug Willms is the authority on the link between family culture and long term development outcomes for children.
So how we parent is key. If we are too top down, use power all the time, don't touch enough, speak to but not converse with - all signs of a stressed person - then we set up poor conditions. If we allow everything, let the child run her life, don't stand firm on important issues, are distant - then this too has poor outcomes. The worst being when each parent has one of these two styles.
The best outcomes are from parents who stand firm on important things but allow a lot of room for all others. Who have lots of conversation with their infants. Who touch their kids a lot and who are affectionate with each other.
This style of parenting is not tied into any one income level. So many of us have been captured by our own stress response to the corporate world. It leads me to believe that earning our living in a different way will help.
Social Environment Parenting - The Late Jean Liedloff
Just as Michael Rose goes back in time to show us a lifestyle that is suited to how we evolve, so the late Jena Liedloff does this in how best to parent. Her work is the manual of our evolution and is very accessible and pragmatic
PTSD is a massive issue in the west today after more than a decade of warfare. Here again people have been shaped by their environment. So is the cause of PTSD the trauma of seeing or doing bad things?
Shay has discovered that this is too simple a perspective. The deeper cause of PTSD, and all illness caused by trauma, is Betrayal. This is why incest is such a terrible act as it involves the worst betrayal of all.
PTSD is driven by bad leadership. A military that has leaders who care not for their men but for their careers. A political class that goes to war and exploits the patriotism of their young men for a game and not a real cause. A system that rotates men too often and breaks their attachments.
This betrayal was seen everywhere in Vietnam. All that was wrong in Viertnam has taken place again in Iraq and in Afghanistan. As those involved learn that they were betrayed, their feelings will deepen. The PTSD epidemic will grow.
Shay also has done the work to find a way for these men to come home. And it is not drugs or experts. It is in helping people help each other. It is in helping them find a tribe again. Medicine and conventional therapy does not work. Only the tribe can offer the trust required to quiet the demons.
How do we change our wiring? If we have depression, PTSD, had a shitty childhood, have addictions? There is no pill. There is no smart man in a white coat. But there is a proven social process and journalist Alan Deutschman has made a lifetime study about what this is.
His work, Sapolsky's, Mate's, Frankl's and Shay's all intersect and support each other. Alan offers a special clarity and great case studies.
And so what is this kind of change that Alan reviews so clearly? ? We have to rewire our brain - literally. Our beliefs, or our automatic responses to an event, have been hard wired in our brain by repetition. The more times we go to THAT place, the faster we go there. It is like a river cutting a chasm.
Doidge and Sapolsky have unravelled how this mechanism works and are using the understanding of the plasticity of the brain to change the wiring.
Dr Norman Doidge has had great success in helping people rewire. Even people with schizophrenia.
What future will you choose? Will you chose to stay in the machine world and so increase your investment in it? Have you given up? Or do you choose a different world and are you making this new reality your own?
I see that the signs are that we had better consider choice #3 soon. I see clear signs that more investment in the old world is a very bad idea.
Let's start with Bacon.
I have just got back from a visit to my local farmer's market where I chatted with my pork person about what is going on with pork. She had been in the machine model. She had 350 sows and sold the piglets on in the big system. But her 350 sow operation was too small. Even combined with her cousin with another 250 sows, they were too small. They could make a major expansion, fold or do somethng different.
She chose the radical different. She now has less than 30 sows. She sells direct and locally. Now she makes money rather than loses it all the time. But she too might have to be even more radical. If she is to survive at all and you and I will have any bacon.
Only huge scale works in the machine world. Machine meat depends on corn and soy. Which in turn depend on oil and water. This year's drought has driven up corn prices from $200 a ton to nearly $400. There is talk of corn at $800 a ton if we have drought next year. First of all this means that all the huge operators who have been at the scale demanded by the machine system, are now cooked. They have no moves in this scenario. They cannot find any alternatives at this scale. Their fixed costs are so high that their cash flow cannot survive another year like this. They will have to fold.
My local pork person has a chance though. She has her own market and buyers who are personally connected and she has rock bottom operating costs. She might also be able to hook into new food supplies such as the waste stream from local restaurants and households. This is how pigs always fed. She also has the room to change her breeds to pigs such as Berkshire, who can live outside all winter and also forage better.
She has still choices and room. The Big Pig Operator has none. She also will be still here to take advantage of higher prices. For when all the pigs in the system have been killed, there will be a shortage. Bacon will be scarce.
I see a pattern here with Jobs in large institutions.
Scale is the issue here too. To play at the high end in business you have to be a giant now. With being giant comes giant fixed costs. But the entire enterprise also depends on cheap oil and other cheap inputs. Any disruption to these inputs and the cash flow kills the operation. When you are at that scale, you only can shed labour and hope.
So the smart giants will continue to hire in cheaper markets and replace labour with technology. The well paying jobs in North America and Europe cannot come back. They are gone forever. And when the crisis in inputs takes place, as with corn for meat, then they will have to fail.
What will be left are the small operators like my pork person. There is no safety in a Job Job. There is no safety in the huge organization.
After the crash has settled, will the old system comes back? Will it be smart in an ever more uncertain world with risks attached to water and energy to rebuild a machine system based on the hope of secure key inputs? I doubt it.
Every year that passes, the key inputs to modern life become more fragile. Water, oil, topsoil are all at risk. And so is the underlying human capital. For a while, many seem just lost and incapable. But I also see signs that many are also taking their lives into their own hands and starting, like the pork person, to operate an economic model that works for them.
Smart people are dramatically reducing their own fixed costs and so attachment to the machine system. Just like the Pork Person. They too are making their own stuff and selling it directly. They too are investigating how to use their network to help them do better.
So this then is why the pork person is such an important story. She had to make the choice - scale up - fold - or change radically.
We all have a choice though like the Pork Person. We can stay in the old game and increase our investment in it. We can just give up. Or we can try the new model. We can rely on them or on ourselves.
The stakes are high. Time is short.
I expand on this in my new book - You Don't Need a Job - which I plan to launch next week on Amazon. Watch this space.
Last week, prompted by pressure from my son to be more clear about networks in my upcoming book - You Don't need a Job - You need a Need a Network - some new thoughts pushed their way to the front and I wanted to share them with you in sketch book form.
Please help me get them more clear.
The Network Effect and the Trust Network Effect - There is a difference that is important. In the standard network effect, the value of the network to each member is linked to the growth of the connections. It is transactional. So the more phones that are connected to the network, the more valuable the network is in utility to each member. This is the mechanical approach to networks.
For many people that I see using social media, this is their only goal. Many try and get as many "friends" as possible. If you are a real A lister - this works - you have influence. But for most people, having 7,000 friends on Facebook or Twitter doesn't mean a thing - IF YOU NEED SOMETHING.
I have been working a lot recently using Indiegogo and observing people who seek to raise money using crowd sourcing.
In every case that I have seen so far, the campaigns that worked had activated their core circle of trusted people who themselves had such a circle - who had such a circle and so on. It was this inner circle that did the work. The campaigns that just threw the ask out to the general network, tended to fail. There was no power to the general ask for help.
Why is this? If I have 3,000 friends on facebook - why don't they help me - they say they are committed but they don't act?
I think of my own behaviour. I will only act if a few people that I know well and trust ask me. For the rest, the answer is always no. How small is this group? Maybe 8 and no more that 30+ depending on the context.
This is my real network. I only act on strong ties not weak.
It may extend further on occasion to people who used to be in the inner circle but for whom time has passed and they have moved further out. So an ex close colleague or friend can call out of the blue and I will be ready to act. They remain people who have been trusted, Any of you who have served in the military will know this. When a ex shipmate or buddy calls, you go back immediately to where you used to be in trust.
I am seeing that this inner circle of trust is the "leverage". You have to pay attention to your reputation and to your inner network. To get you have to give. It's all barn building.
A high quality inner network is the goal.
This quality is all based on trust. So if I am right, then the drive for many friends is a waste of time and is based on the simple view of the network. We are not simple, we are complex humans! No Trust - No Commitment or Action.
The New Super Trust Leverage - Trust Platforms - What is new then and what I think is the Highland Park Game Changer - are platforms that create this level of trust among people who have never met!
Airbnb is a good example. Here is a platform that enables you to offer your place for rent to strangers. Etsy is another. Here is a platform that enables you to sell your crafts to strangers. Amazon is enabling a new publishing system for the "small" author. Visa is another. Visa is a platform that enables a retailer to take your money safely.
They key to all of these platforms is that they mediate and maintain high levels of trust. Thus enabling us to DO THINGS with small vendors and to be small vendors on a global scale.
They also do this at a very low cost. No Budget hotel chain can compete with Airbnb in price and value. No storefront with Etsy. No publisher can do what Amazon is doing for the small author. This trust mediation gives both sides of the transaction a deal that is impossible for the Factory model to replicate.
There is also a huge secondary impact. That is, as each of us buys from another in trust platforms, the trust that was at first mediated, becomes real. We tend to go back to the same places on Airbnb because we get to know and like each other. We get in touch with authors who use Kindle and start to have a real relationship with them.
So what I see is that the product of each successful transaction in trust platforms is the exponential increase in trust. This in turn increases the utility for all. The line between provider and consumer becomes blurred. This then is when an author can get crowd funding to help him write the new book! This is when the farmer can pre-sell his crop or meat in the spring for delivery in the fall.
The value is not confined to the connections alone but to the overall trust in the system.
This is the game changer. This is a much much better deal for all than the Highland Park system. It was Highland Park that overthrew the old local and artisan system because it was then a better deal for all. So I think Trust Platforms will overthrow the Highland Park world.
Highland Park was the new factory that Henry Ford opened in 1910 that had all the new features of the Production Line installed. It was the DNA of the process that would be at the heart of all modern institutions. Mass Production killed the small and the local because it could offer a car for much less money than one made by hand by artisans. It also gave a large unskilled work force much more money than a day labourer job could. Both sides of the mass market were created.
This better deal meant that The small and the local got pushed to the fringe. The family farm nearly died. The local paper died. The bakery, dairy, butcher, general store, iron foundry all died. The local banker who knew everyone was no longer needed. The local doctor who had a stake in the health of his community was no longer needed. The local diner that held the community together was no longer needed. All were replaced by Highland Park. And so we ended up Bowling Alone - for as community died, so did Trust.
All became simple transactions.
We all came to depend on a few vast organizations for all that is important for us. Vast organizations that not only do not care for us but work only for their own needs now. For the Highland Park Contract has been broken. Now most of us have the wages of day labourers, if we are lucky! Now most of the products and services are of low quality or worse, hurt us.
We are ready for something better and something better is here.
It's early days. It is maybe the equivalent of 1920. But I see Trust Platforms taking over the role of Highland Parks. They will do this because they are a better system. They offer more value to all. The evolutionary Tipping Point is 20%. Each time the trust platform takes 20% of the gross out of the sector, the Highland Park alternative will fall. 20 employees at Craigslist did this and look what happened to the mass production newspapers.
When 20% of kids choose the Platform rather than school, most of the universities will fold. When 20% of us stop going to the doctor for our chronic illness, how will they and big pharma cope? Coming will be a local food system that is based on trust and real food. When 20% of us buy all our food locally, how will Big Food cope?
Highland Park is trapped by their fixed process costs. With a 20% loss of gross and a trend of lower gross as the network grows, they cannot stand.
Evolution will work quite well and has a good chance of solving what seems to be the impossible world situation in front of us.
Why has modern medicine failed to stop the chronic illness epidemic? My quick answer is this. Modern Medicine has been captured by a simple linear idea of how the world works. It can only deal with local and simple problems. It cannot comprehend complex problems. It keeps trying to use simple tools, a pill based on one pathway that are based in the simple idea of cause and effect.
This all came from early success.
Joseph Lister created a breakthrough in medicine in the 1860's when he discovered that you could prevent infection in major operations by washing your hands and spraying the site with carbolic acid. Of course it took more than 10 years to be accepted but by the 1890's surgery did not mean a high chance of dying from infection.
Lister solved a problem that was simple and local. Keep the wound clean. Keep all that touch the wound clean. Keep the room where you treat the wound clean. Jenner did the same with small pox. Vaccinate with a close relative and you create immunity.
That is progress. But it is also the problem. Ever since then medicine wants the simple answer. It's early success in treating the simple has trained it to see only local cause and effect.
This is why it has failed and can only fail in treating chronic illness. For Chronic Illness is a complex problem brought on by interactions between your ancestry, the food you eat, what you do with your body, how much time you spend outdoors, your social status and how much sleep you have. There is no local cause. There is no one cause. There is only many variables interacting over long periods of time that result in emergence of disease that in turn result in the emergence of more disease.
You become obese, then you might develop Type 2 Diabetes, then heart disease, then eye problems and so on. Or you might get depressed and then get an auto immune disease such as IBS or worse.
Modern medicine treats each new disease as a stand alone. Much of the treatment drives further disease.
Our failure to see the difference between what can be seen as simple and local and what is complex is what is at the root of our failure. Now chronic illness is an epidemic. Every decade in the 20th century it has got worse. Since 1980, the epidemic has accelerated exponentially. Billions of dollars has been spent in "research". The entire medical world has been looking for answers. And they have failed. Why?
I had a flash this weekend as I was doing a final edit for the first book of my series You Don't need a ..." Modern Medicine, like all of our industrial institutions, has a machine design. All are based in a core process that ends in the sale of a product or a procedure.
Modern medicine is a linear world where the pay off is in the sale of a drug, a test, or a procedure such as an operation or a Botox shot. No one gets paid to work with complexity. So no one does.
All of Modern Medicine is focused on finding direct cause and effect pathways that end in a transaction that is based also on a mass market model. So in this world, depression can be "cured" by one pill.
If I am correct - what do you think pile in please - then we cannot expect any results from medicine. Medicine is captured by the fallacy that all linear institutions share of the world being linear and so reducing all interaction to a single payoff - a classroom with a teacher - a newspaper with a journalist - a pill with a doctor.
All the money you raise to go to this research is wasted. All the money we spend in this model is wasted. Investing more in the study of epicycles is not going to make the Ptolemaic system work any better.
So what to do?
Dave Snowden's Cynefin model says it all for me. Modern Medicine lives in the right hand quadrant but our chronic illness lives in the left hand side.
I don't think that the profession of medicine will welcome this insight. After all they all make their money and gain their status by their investment in the fallacy.
But we can help ourselves. For the systemic causes of chronic illness are all rooted in our lifestyle and in our ancestry. While complex they have only 4 quadrants.
Diet - Eat real food - give up all processed food - give up all grains and sugars - don't eat any food that has a chemical in it that you cannot read aloud
Be Active - Don't sit for more than 3 hours a day - Do physical work - be outside for at least an hour a day - get a dog - garden - get a standing desk
Get a Tribe - You will thrive when you have a real place and status in a social group - we are primates - we have to groom and be groomed
Sleep More - Sleep is not just a mechanical time out - it is a vital part of keeping us renewed and well - we need 8 hours a day - have a dark room - light is the enemy - don't watch TV in bed - don't read in bed - don't get stimulated before bed
There is then one variable about how all of this interacts and that is our ancestry. The closer you are to beig a Hunter Gatherer, the worse the outcomes of breaching the evolutionary norms for these quadrants. That is why First Nations People, Polynesians and Scots and Irish do do badly in the chronic illness spectrum.
There are no doctors in this picture are there? There will be a new research world though. A Big Data Crowd Sourced world. Where millions of us will share data about who we are - the ancestry variable and what we are doing and then we will start to see the emergent truth of what works best for you and for me.
Emergence is the new research frontier. But the powers that be will hate that because there is no transactional payoff. There will be no pill. There will be no procedure. There will be only the knowledge that what you and I are eating or doing is working or not for us as individuals.
We will have to find a new way of setting up this kind of research.
Trillions of dollars of cost will go away. There will be a true revolution in health and in human society.
Much more later this fall when I will release "You Don't Need a Doctor" I am still on track to release "You Don't Need a Job" and "You Don't need a Banker" at the end of June.
The project is lead by Karen Murchison of the Queen St Commons and her partners at the Murphy Community Centre (Where most of the "Farm" will be) The City of Charlottetown, Cycle PEI, Holland College and the Food bank and Soup Kitchen in Charlottetown
It's a tiny project but has huge potential to make PEI more sustainable. If you want to make a difference that please help. Your help can be a few dollars or a donation of stuff.
Here is how I see this project and why I am backing them and why if you care for the future of PEI, you might help too.
It starts often like this - with a community using a barren public space to grow food as a demo. The idea is to inspire us to think differently about the urban landscape. No longer only grass, concrete and isolated trees. When we see this in downtown Charlottetown, we can imagine how different our street could be.
This is not simply a new esthetic either. In World War II 40% of the food eaten was grown by people at home - most in cities.
At the heart of this is the food and the health crisis. By making urban farming - which uses very small spaces and high intensity - important we all learn how to grow our own food. This Saturday there is a workshop on this. We meet our neigbours in a new way. We are more active and we have better nutrition.
We start to escape the trap of being dependent on Factory Food. The Food Bank becomes a hub of a network of people who help each other grow food and cook food. Growing food and making meals return as skills that most of us have lost.
This is big - isn't it? And you only have to make a small step to help.
We on PEI need to have thousands of new young immigrants living here in the next 10 years. So what will pull them here?
There are few jobs. 65% of GDP is government and even that is shrinking. They will only come here if there is a vibrant StartUp economy that is based on Entrepreneurs.
So what do those terms StartUp and Entrepreneur mean for PEI?
When I heard the word "entrepreneur" or "startup", I used to think of Hi Tech Pioneers. But this never made sense for PEI. For if you want to do that, it is best if you are connected to the Tech Village in the Valley. We are not close enough to where the real action is in Tech for a Facebook to emerge here.
I also used to think that every Entrepreneur worth her salt would want to grow the business to be very large. Then I thought of who has done this in Atlantic Canada. Sobeys, McCains and Irving. Not exactly a huge field and so not a useful ambition. We are not close enough to the financial centre. And if you make something we are too far away from the markets.
But all of our development is based on these assumptions. So what then will work?
An immigration/development strategy based on supporting the small artisan networking their way to dominance locally and then globally.
Sounds mad? Well here are the underpinning trends that will make this work - for it is working now on a small scale.
A New Market Based on Trust that can only be satisfied by the small in a network. More and more people do not trust the products and services of the Big. What is in my food? What is in my shampoo? What is in my drug? Why does my washing machine fail after 2 years? Why can I never get service? What is on my toy ... The response to this is a movement towards what can be trusted. Meat raised in small herds where animals live the life they were designed to live by people we know and meet in the street. Soap made by people we know who use real ingredients in small batches. Tech service people who we know. Toys made in a person's home. Clothes made by someone you know.
The Network Provides Scale and Ease of Access These artisans have always existed and have eked out a marginal living. But the new web based network is changing the game. Now we can buy direct and it is easy. Many pasture meat producers in a network = a lot of meat. Many small soap makers in a network = a lot of soap. Small and artisan no longer condemns you to the sidelines.
This model has access to the Network Effect and so offers better margins and financing than the traditional. As we have seen for Raymond Loo, Patrick Ledwell and Tim Chaisson, now the community of your customers will finance you. CSA is becoming how the new artisanal farmer gets her working capital. Community Equity, as with Justus Coffee, is how larger sums can be raised from your customers! Customers who now work for you. Customers who market for you and who sell for you. The network effect also works at the scale of the node. Jen and Derek plant a wide range of plants and sell a basket, so if the tomatoes fail, as they did last year, they are OK. On a pasture farm, the cows help the pigs who help the chickens and vice versa.
This market for Trust is small in total but huge for PEI. It can only be accessed by the small. The large corporates will be shut out of it. It is growing as people wake up and see the risks that they take in buying mass market goods and services. These customers want their suppliers to succeed and will suport them in all sorts of ways. It's a common movement.
Talented people are also waking up to the fact that they cannot trust their future to a job in the old system and in the big cities. We are seeing a trickle now of talented people leaving the old life and coming to Atlantic Canada where they can make a living and where the key cost of a home is in reach.
Just as many Atlantic Canadians go west in search of a well paying job, life is very precarious in the big cities now. A one bedroom condo is about $350,000 in Toronto and more in Vancouver. The young are underemployed and locked out. Or if a couple both have jobs and a home, the loss of one job renders them homeless. The Toronto couple will not come here to get a well paying job, they want to come here and make a decent living. They want to make things themselves and not work for wages.
They want to make things and make a living doing something that is truly them. This is what the new networked artisanal economy offers both sides. This is why customers invest in their suppliers. All want meaning and to be part of getting independence from the corporate grip.
These are people who will set up deep roots here on PEI and like the Back to the Landers make a contribution. They are not here to get a passport but to have a life and to make a living.
So how to support this?
Stop the vain focus on the big - they will never come and they will never grow here. They never have so why think they will now. But a focus on big misses the real opportunity to network the small into a big network.
Stop the vain focus on Jobs. A smart new company will not employ a lot of people full time. It may never offer a "Job" but it will offer work. Jobs are not the thing - paid work is the thing. Only a fool will fix their overhead. Most organizations will be family based. If they want marketing, they will reach into the network and find a trusted supplier. If they want book keeping, they will do the same.
Stop the focus on Hi Tech. The real new artisans use a lot of high tech, but they use it to make things not as an end in themselves. The film makers at the Film Factory use it to make big films. The Great Canadian Soap Company use it to sell their products.
Instead help support the networks - support groups that get together - help them make it easy for people to buy local food and anything. Make it easy for people from away to buy artisanal good and services from us.
Instead help families who want to do this come here. Reach out to them.
In the Week of May 7, my pals from Start Up Canada will be here to help us get behind this and to help connect us to the Canadian and the Global Network. At the Queen St Commons on May 7 we will have a get together to talk about how all the artisanal sectors can help each other.
Our ambition to help PEI become as self sufficient and resilient as it was in 1900. Where 80% of what we need is supplied locally.
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