This week NPR launched a large Podcast Directory
What we are seeing is the idea of the Long Tail being enacted in Radio. Until now, radio was confined to the "shelf space" of the dial. Now there is there is no limit to the amount of content. Now the more niche the better. Hugh's ideas of Bespoke Radio come into play. With NPR's "Brand" it will be able to become not only a source of great national radio but also will be able to access the "citizen journalist" resources of its over 780 local communities.
Imagine bloggers in Baton Rouge feeding into NPR's local stations there - imagine how this local feed now branded by NPR will work not only nationally but also globally?
Imagine NPR's high quality national newsroom becoming the nexus for a world of bloggers who are on the ground say in Paris today where there has been another fatal fire in an immigrant packed apartment building. Add a feed from blogger in Paris following the hospitalization of President Chirac?
Now NPR has a global news gathering organization that could never be replicated by any conventional broadcaster. The cost? Not a penny more than what it is doing. The web will become the main carrier of radio soon as Katrina is showing us. Citizen journalist will become the main feeds and stringers. Here is what is happening with local stations in New orleans who have had to leave the air and go to the web 100%.
NBC affiliate WDSU-TV moved its entire operations to two sister stations, one in Jackson, MS, and another in Orlando, FL after Hurricane Katrina knocked off the staton's power. The station is continuing its news coverage on the Web. Photo courtesy WDSU-TV in New Orleans.
Imagine NPR and the BBC and CBC joining forces in the Nexus work? Now the voice of the public can not only match the CNN and the Fox voice but overwhelming beat it in immediacy and quality. Here is About.com doing its best to cover Katrina. How much stronger would the offering be by NPR if they put their mind to it. Imagine this type of system pulling in not only immediate news but every type of art and review, every cooking idea etc?
It is now easy to download and to upload a Podcast. What will be increasingly hard as millions of citizen journalists emerge is to make sense of they say. If NPR, CBC and BBC increasingly saw themselves as the Nexus - they would find their new role.
What might happen to the world? Power would be taken from the commercial media. A more inclusive voice and hence a more inclusive culture would emerge.
Recent Comments