MPR are pioneering another method of bringing the Citizen inside - they call it Public Insight Journalism.
Here is Michael Skoler's article in the Current - Snip:-
Ever since entering journalism, I have delighted in finding the hidden story or fact or source that no other reporter had. So I cultivated sources, did endless research and took every opportunity to talk with strangers. That’s how I got my very best stories. At Minnesota Public Radio, we’ve found a way to have those sources and stories come to us.
Seventeen thousand people, at last count, have volunteered to share what they know about their communities, their work and their lives to help us find and tell important stories. Many have given us leads we might never have found. Our network of public sources continues to grow (by roughly 1,000 a month) and so does its contribution to our coverage.
In the past few weeks, reporters here and at our American Public Media programs in Los Angeles have used these sources for stories on crime in Minneapolis, obstacles faced by women entrepreneurs, advances in green architecture, rising middle-class insecurity, and religion at the office. We also met with 70 people, many of them undocumented workers, for our continuing coverage of immigration issues.
We call our approach Public Insight Journalism®, or PIJ, because we seek to tap the knowledge and insight of those in the public to make our coverage stronger and more relevant.
This approach appears to fit the rule of the emerging natural alternative:-
Inexpensive tools (In any field) plus web support (Marketing, sales, Logistics etc) aggregated inside a Trusted Space with millions of participants acting as both consumers and suppliers = a much better system for all.
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